Tuesday, April 17, 2012

"Average is over"- Thomas Friedman


When New York Times columnist Thomas Friedman was in New Zealand recently he gave a full room of listeners a few home truths about where he believes our world is heading. And I found it intriguing.
He spoke to a packed-out space at AUT University, courtesy of Fulbright New Zealand, about his new book, the state of America and what we as individuals can do to keep up with the play.

The lecture, titled ‘Is America in Decline’, was not just relevant to Americans however, instead many of the issues Friedman touched on are just as important for New Zealanders, our up-and-coming workforce and even students.

He says his country has three great challenges; how they chose to deal with the most important thing happening in the world right now- globalisation and the IT revolution, the deficit and energy and the environment.

The point he really wanted to get across to his audience falls under his first challenge; Friedman says the world has gone from connected to hyper-connected. Most of us are now web enabled all the time and as he points out there is now 3G mobile network at the summit of Mt Everest.

And it is not just those in the workforce that are going to be affected by this shift, it is those still to hit the workforce right across the world too.

“All our kids are competing against everyone else. They are competing against above average geniuses. Our world is hyper-connected, and average is over.”

He says everyone will have to find their “extra something” if they want to remain competitive in any environment. This competitive edge is especially important for those who are non-routine workers.

 “Non-routine workers now have to be creative,” he says. “You have to invent and then re-invent your job and bring something extra to everything you do.”

Workers have to be the best, be critical thinkers and be problem solvers to stay with the ‘game’.

“You’ll need to do old work in a new way.”

He uses the example of a big law firm in the USA having just hired a chief innovation officer.

“You need every worker today to be present, you can no longer just show up.”

So how do we become those above average people who will soon be running our world?

There are a few things we’ll all need to have he says, and they are the three Cs.

Creativity
Communication 
Collaboration.

He also suggests people start thinking like four very different people.

The first, an immigrant, “stay hungry and be a paranoid optimist”. The second, an artisan, “make every item as a one-off”. The third, an innovator, “think better. Think you’re never quite finished. Life-long learning is the only survivable skill”. And finally, think like a waitress at his favourite restaurant, Perkins Pancake Palace. “Think entrepreneurially in everything you do”.
We have to all be creative to stay in the game according to Thomas Friedman, New York Times columnist